Airbrushing is an all too common technique used in the fashion and beauty industries. In our current cultural landscape, you and I would be hard pressed to find a magazine cover which is not “retouched” in some way.
In 2003, actress Kate Winslet was quite vocal about her airbrushed body. She speaks of her experience with “GQ Magazine,” along with their choice to feature her manipulated image on its cover…
“The retouching is excessive. I do not look like that and more importantly I don’t desire to look like that. I can tell you they’ve reduced the size of my legs by about a third.”
And, years later, in 2012, actress, Cate Blanchett took it one step further. She appeared on the cover of “Intelligent Life Magazine,” with her un-airbrushed face.
Whether it’s a tinier waist, thinner thighs, larger breasts or a wrinkle-free face, the beauty/media image dictates the human form must be enhanced or altered in order to be aesthetically pleasing and promote sales.
I’m a big supporter of airbrushing advisories, like the stickers used on recording artists’ albums containing more adult material.
If airbrushing continues, if, according to the fashion or advertising world, it’s a “necessary evil,” then let’s be straight about it. Let’s be honest about what’s really going on. Otherwise, it’s openly selling a lie and creating an environment for further eating disorder and body image issues to occur.
Regardless of what does or doesn’t happen in the advertising, fashion and beauty industries, let’s remember to counteract the negative images and messages ourselves.
Dr. Nicole Hawkins, in the article, “Battling Our Bodies? Understanding and Overcoming Negative Body Images,” gives us all some helpful tools to do just that:
- Seven Ways to Overcome Negative Body Image
1. Fight “Fatism”: Work on accepting people of all sizes and shapes. This will help you appreciate your own body. It may be useful to create a list of people who you admire that do not have “perfect” bodies, does their appearance affect how you feel about them? It is also important to remember that society’s standards have changed significantly over the last 50 years. The women that were considered the “ideal beauties” in the 1940’s and 1950’s like Marilyn Monroe (size 14) and Mae West were full-bodied and truly beautiful women, but they would be considered “overweight” by today’s standards.
2. Fight the Diet Downfall: Ninety percent of all women have dieted at some point in their life, and at any one point in time, 50% of women are dieting. Women are two times more likely to diet than men. To dieters’ dismay, 98% of all dieters gain the weight back in five years. Studies also show that 20-25% of dieters progress to a partial or full-blown eating disorder. Women are foolish if they believe that dieting will make them feel better about themselves. Dieting only helps you lose your self-esteem and energy. Dieting also creates mood swings and feelings of hopelessness. If you feel pressure to lose weight, talk to a friend or loved one or seek professional help.
3. Accept Genetics: It is critical to remember that many aspects of your body cannot be changed. Genetics does play a role in your body and at least 25% to 70% of your body is determined by your genes. While there are many aspects of our bodies we cannot change, you can change or modify your beliefs and attitudes which influence the way you feel about yourself. Change starts with you, it is internal and it starts with self-respect and a positive attitude. It is import to focus on health and not size.
4. Understand that Emotions are Skin Deep: It is important to discover the emotions and feelings that underlie your negative body image. The statement “I feel fat” is never really about fat, even if you are overweight. Each time a women looks at herself in the mirror and says “Gross, I’m fat and disgusting,” she is really saying “There is something wrong with me or with what I’m feeling.” When we do not know how to deal with our feelings we turn to our bodies and blame our bodies for our feelings. Every time you say “I’m fat” you are betraying your body, and you are betraying and ignoring your underlying feelings. Remember that “fat” is never a feeling, it’s avoidance of feelings. Learn to discover your emotions and feelings and realize that focusing on your body is only distracting you from what is “really” bothering you.
5. Question Messages Portrayed in the Media: The media sends powerful messages to girls and women about the acceptability (or unacceptability) of their bodies. Young girls are thought to compare themselves to women portrayed as successful in the media, assessing how closely they match up to the “ideal” body form. Unfortunately, the majority of girls and women (96%) do not match up to the models and actresses presented in the media. The average model is 5’10” and weighs 110 pounds, whereas the average women is 5’4″ and weighs 142 pounds. This is the largest discrepancy that has ever existed between women and the cultural ideal. This discrepancy leads many women and girls to feel inadequate and negative about their bodies. It is important to realize that only 4% of women genetically have the “ideal” body currently presented in the media, the other 96% of women feel they must go to extreme measures to attempt to reach this unobtainable image. Many of the images presented in the media have been computer enhanced and airbrushed. The models’ hips and waists have often been slimmed and their breasts enlarged through computer photo manipulation. Many of the women presented in the media suffer from an eating disorder or have adopted disordered eating behaviors to maintain such low body weights. It is important to start to question images in the media and question why women should feel compelled to “live up” to these unrealistic standards of beauty and thinness.
6. Recognize the Influence of Body Mis-perception: Women are prone to more negative feelings about their bodies than men. In general, women are more psychologically invested in their physical appearance. Your body image is central to how you feel about yourself. Research reveals that as much as 1/4 of your self-esteem is the result of how positive or negative your body image is. Unfortunately, many women with eating disorders have a larger percentage of their esteem invested in their bodies. Women with eating disorders often exhibit unequivocal body image mis-perception, in which they misperceive the size of part, or the entire body. Hence they are “blind” to their own figures. This distortion is real and it is not due to “fat,” but to the eating disorder illness. It is important to recognize this mis-perception and attribute it to the eating disorder. When you feel fat, remind yourself that you misperceive your shape. Judge your size according the opinions of trusted others until you can trust your new and more accurate self-perceptions.
7. Befriend Your Body: It is important to combat negative body image because it can lead to depression, shyness, social anxiety and self-consciousness in intimate relationships. Negative body image can also lead to an eating disorder. It is time that women stop judging their bodies harshly and learn to appreciate their inner being, soul, and spirit. A women’s body is a biological masterpiece; women can menstruate, ovulate and create life. Start to recognize you do not have to compare yourself to other women or women in the media. Begin to challenge images presented in the media and realize that your worth does not depend on how closely you fit these unrealistic images.
And spiritually, it would do us all a world of good to remember a powerful Truth: our Creator sees us differently than we see ourselves and each other.
And God saw everything that he had made, and, behold, it was very good… Genesis 1:31
Thou art all fair, my love; there is no spot in thee. The Song of Solomon 4:7
It’s another reality check; that is our true image. It requires no airbrushing whatsoever.